If it’s not real, it’s not Annie’s. That’s why every ingredient we use to make our food is chosen with care. The farmers who grow our ingredients are just as passionate about quality and sustainability as we are, and we value the people and places that help our product travel from farm to fork. We make it our responsibility to take on important issues–such as supporting organic practices and honest labeling – so you can be sure that the products you buy from Annie’s are as authentic as possible.
For the past 25 years, Annie’s has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. Our passionate team seeks out the best real ingredients Mother Earth has to offer, harvesting pure, natural flavors to make delicious foods every family can feel good about.
In 1989, Annie Withey co-founded Annie’s Homegrown, Inc. with Andrew Martin with the goal of making a healthy and delicious macaroni and cheese for families. She wanted to show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her.
If it’s not real, it’s not Annie’s!
Today, Annie lives on her certified organic farm in Connecticut with her husband and two daughters where she grows a wide variety of vegetables and flowers for her local co-op and farmer’s market. Annie remains involved in the business, responding to customers and writing the personal letters you’ll find on the back of our boxes. More importantly, she remains the inspiration and corporate conscience for our company and the entire family of Annie’s products.
Twenty-five years after our founding, the values that Annie started with still guide our company every day. We’re a mission-driven business grounded in using natural and organic ingredients to make great-tasting products that consumers love. We source ingredients only from places and people we trust. And we work hard to act as a positive role model for consumers and other businesses.