King Arthur Flour is America’s oldest flour company, founded in Boston in 1790 to provide pure, high-quality flour for residents of the newly formed United States. More than 220 years later, we’re the nation’s premier baking resource, offering everything from top-quality baking products to inspiring educational programs—all backed by the passion and commitment of our dedicated employee-owners.
Flour this good doesn’t happen by accident. It’s the result of attention to detail, consistency in milling, and our desire to ensure that each and every one of you has the very best baking experience possible. All King Arthur flours are non-GMO, and are made to the highest standards in the industry.
Why do you take the time to bake? You bake for fun. You bake because it’s relaxing. But most of all, you bake because you want the very best for your family and friends: delicious, homemade food using only top-quality ingredients. That kind of success starts with King Arthur Flour.
If you’re going to keep just a single type and brand of flour in your pantry—our unbleached all-purpose (regular, or organic) is it. Bake everything from high-rising yeast breads to flaky pie crust to cookies—crunchy OR chewy. This flour does it all.
While you wouldn’t use bread flour for pie crust, or cake flour for yeast bread, you can confidently use all-purpose flour, with its moderate protein level, in every single recipe you bake.
Why you’ll love our all-purpose flour
Milled from 100% USA-grown hard red winter wheat
Our unbleached all-purpose flour is milled from the innermost heart of the wheat berry, which contains the lightest color and the richest, gluten-producing protein. It has the strength to yield high-rising yeast bread dough, yet is mellow enough for tender, flaky biscuits, moist, high-rising pancakes, and perfect scones.